The cost to download music from the site is 88 cents per song or typically $9.44 an album, Colella said. The cost for a customized CD of three songs is $4.62 plus 88 cents for each additional song. Shipping costs $1.97.
Analyst Phil Leigh of Tampa, Fla., founder of Inside Digital Media Inc., said other companies have been-there, done-that.
"I think they (Wal-Mart) are going to be disappointed. The price isn't that attractive. It was tried before" by a few startup companies in the dot-com boom and was not successful, Leigh said. Also, other companies, like Apple iTunes, offer downloadable music that provides consumers "instant gratification."
"There's no real cost advantage to what Wal-Mart is offering here," Leigh said.