According to this press release, TechnoMetrica Market Intelligence says that "music radio will have to come to grips with the fact that technology is fracturing the overarching listener base while simultaneously personalizing consumer's interaction with pop culture." Nicely put. Additional Snippet:
"Technology is having a profound impact on music radio's mission statement. It's forcing the advent of greater specialization and more genre-specific content. The future of music radio probably lies in highly targeted entertainment and in introducing new artists and music products into highly specialized markets."