MSNBC has carried an article from the Sacramento Biz Journal describing Tower Record's new strategies. Snippets:
"This is an exciting time for us at Tower Records," Kevin Cassidy, executive vice president of retail, said in a statement about the Arizona store. "This new Tempe location continues our trend of opening and refurbishing stores in Tower's key markets."
"The opening of the Tempe store is another clear step forward for the Tower business," Allen Rodriguez, Tower chief executive officer, said in a statement. "Entertainment retail is evolving and Tower is at the forefront of that evolution."
He said the Tempe store has touch-screen listening stations and a DVD selection as large and comprehensive as the music selection for which Tower is known.
Tower needs to add stores but its first priority should be renovating existing ones, said George Whalin, a Southern California retail consultant who grew up four blocks from Tower's original store in Sacramento.
