The Australian business magazine BRW has an article by
...Enlightened senior management promotes a culture in which employees are allowed to make mistakes in their pursuit of innovation. This attitude must be communicated most strongly from the chief executive.
The operational development manager at the communications provider Ericsson Australia, John Snooks, says his company has enthusiastically embraced this concept. "One should never be too critical or dogmatic. We set expectations with our key performance indicators but you certainly should not stifle ambition by rejecting some of the smaller [ideas], because sometimes that is the only way many of your people can contribute. How to get the message across, how to invite the input, how to get the ideas and the talent bubbling up are crucial."
