The Wisconsin State Journal has an interview with Jim Barr, CEO of TDS Telecom that briefly notes the company's use of scenario planning to stay ahead of the competition. Snippets:
A: It's certainly a constant battle to keep up. (Joking.) We do have five-year plans we create every six months.Sometimes there isn't a big difference between one six-month period and the next. We're always in the situation of trying to understand what's going to happen in our strategic planning.We do a lot of scenario planning, figuring out, where the industry is going. And will our strategy work in the widest variety of scenarios?
