As noted, my former colleagues at NCRI created a form of scenario planning called Future Mapping that improved upon scenario processes pioneered in the business world by Royal Dutch Shell. I was the founder of a series of public workshops on the the Future of Information Commerce that were held in the early 1990s. After my departure for Silicon Valley, my former colleagues continued the workshop. Thanks to the Wayback Machine, I've been reviewing selected results from a 1997 edition of the workshop. The full original report is here; a presentation (PDF) on the Scenario Mapping(tm) process is here.
Public workshop participants are asked to rank the Endstates in terms of Desirability and Attainability. Each person is assigned to a team which analyzes their assigned Endstate and then delivers a 15-20 minute presentation that explains how the world got to be that way. Following all the team presentations, participants are asked to re-rank the Endstates.
Continue reading "Information Commerce 1997 - Scenario Mapping Changes Beliefs" »
Recent Comments